Project Description

The Edelson Institute

The Edelson Institute was originally known as The Edelson Wave during development and launch – a nod from our team to Larry’s inspiring view of the continual ebb and flow of world events and how they shaped the world markets.

official logo of edelson wave now known as the edelson institute
  • Developed an automated sales recovery funnel for Larry Edelson’s Real Wealth Report, recovering on average $0.60-$0.70 per lost lead (after optimization), for an annual range of $10,000-$20,000 in previously lost revenue [Q3 2016]

  • Developed strategy for + oversaw development and marketing for Larry Edelson’s The Edelson Wave – proposed and oversaw development and strategy for a new inter-departmental ad network which yielded $20,000+ in new subscriber revenue in its first month (between December 2016 – January 2017) and a 400% increase in Reader monetization efforts. [Q4 2016 – Q1 2017]

Want to see other projects like this? View the full list of Weiss Research projects I worked on.