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MAKE SURE YOUR BUSINESS LISTING IS ACCURATE IN GOOGLE MAPS!

If you’ve ever tried to create a business listing through Google My Business, chances are you’ve also noticed that the placement of the little red Pin in Google Maps isn’t exactly where it should be.

When it comes to showing up in local search results, whether it’s in Google Search, Google Maps or any other local search product, you need to make sure that your business is showing up online EXACTLY (or at least approximately) where it is located in the physical world.

Take a moment to consider the following scenario:

Jill wants to trade in her second-hand sedan for a more recent model. She’s not sure which local auto dealer will give her the best deal on a trade-in, so she pulls out her smart phone and asks “Where’s the best car dealer near me?”

Jill’s smart phone brings up 3 auto dealers in her neighborhood – Honest Dan’s, AutoTraderMax and Pete’s Sedan Dealership.

Since Honest Dan’s is the closest to her home, she hops in her rickety old sedan and putters towards his location on the map. As Jill approaches the intersection where Honest Dan’s business listing is showing in the map, she can’t seem to find the dealership. Looking down at her phone, she sees the little red pin on the corner of the intersection, but looking up she only sees a six story office building. Even the address on the front of the office building doesn’t match the address on Honest Dan’s business listing!

Instead of hunting around for the elusive Honest Dan’s dealership, Jill decides to try and see if the address for the AutoTraderMax dealership up the street is correct. She makes a right turn, continues up the road and sees a sign in big bold letters in the exact spot that the map says it should be – success!

If only Honest Dan had set aside some funds for his local search marketing budget, he could have taken Jill’s trade-in and sold her another sedan right then and there. Even worse for him, though, is that if he continues neglecting his local search presence he will continue to miss out on these opportunities over time!

Now, consider whether or not your customers are having the same issues as Jill – are you missing out on potential sales and revenue because people can find you online, but can’t reach you in person?

8 STEPS TO UPDATE YOUR BUSINESS LISTING IN GOOGLE MAPS

Well, if you want to fix this issue then follow these 8 simple steps:

  1. Go to this page: http://www.google.com/business/
  2. Click on the “Sign In” link near the top of the page (not the “Get on Google” button!).
  3. Sign In with the Google Account that your Google My Business listing was published through (this must be the Account with the “Owner” permissions for the listing).
  4. Click on the “Manage Page” button for your Google My Business Page.
  5. Click the red “Edit” button near the top of the page (just to he right of the business name).
  6. Click the pencil icon to edit the “Address” section for the business.
  7. Click the “Edit marker location” link inside the editor.
  8. Drag and Drop the marker to the closest approximate position for the business.

SOME THINGS TO KEEP IN MIND…

There are several items worth noting in this process:

  • Depending on the extent of mapping for your area by Google Street View cars and contributors, your specific lot or complex may not be “pinnable” in Maps – in this case, aim for the closest approximate position on Maps (street, pathway, nearby lots, ect) to help users navigate to the business via Google Maps and associated products.
  • Manual edits to business Pin placements are moderated by Google staff and contributors, and changes may take time to be verified and pushed live.
  • Changing your business’s Pin placement in Maps does not affect your geographic position for the purposes of ranking in organic or local search results in Google Search or similar Google products – Google and other publishers will use the address in your business listing for this.

Simple enough, right?

Having trouble with your business location in Google Maps?

Explain your situation on my Google+ or Facebook threads and I’ll help if possible. Need help with your local search marketing strategy?

Submit a local search marketing form and I’ll get back to you as soon as possible to discuss how we can help.

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