How to Correctly Identify Keywords for Your Unique Business

//How to Correctly Identify Keywords for Your Unique Business

Ranking your business high in local or global SEO is an essential strategy as it helps in attracting massive traffic to your websites which can later be converted into customers. However, it has consistently proven a difficult task for various organizations to identify the correct method of selecting the best keywords for their businesses. Some business owners have been using general keywords that don’t have any impact on their business growth. This article has selected some of the critical strategies that can help you to identify the best keywords for your unique business correctly.

Perform Keyword Mapping

Keyword mapping is a strategy that is adopted by pro marketers who use it to determine what phrases are attracting the most significant traffic in various web pages supported under one website. After deciding the phrases are attracting the most considerable traffic, the marketers use the chosen phrase to optimize the website such that it ranks higher on the google search engine within a short period. Try keyword mapping in your site so that you can determine the phrase that has a significant impact. This strategy will help you to identify the best keywords to optimize the website of your unique business within a short period.

Listen to Your Clients

Customers have proven to be an excellent resource for providing some businesses with some unique keywords that help the organizations to rank high in the search engine. You should start this process by noting some of the questions that your customers ask frequently. You should jot down the issues that are requested by the most significant number of clients. Later, you should combine all the everyday words a produce a unique keyword that is tailor-made for your business. By doing this, you will have refrained yourself from using general terms that other organizations are using. Moreover, you will have a unique keyword that addresses explicitly what customers are looking for which will help your site to attract significant traffic.

Focus on Your Niche

To come up with the best keywords for your business, you need to understand and focus on your niche. You will need to understand what industry you are operating in a while at the same duration ensuring that you have a clear understanding of what customers need in that niche. From the above analysis, you can determine the keywords that are highly used and choose to base your content with such keywords. Alternatively, you can select the keywords that do have keyword difficulty but have a large volume of traffic per month. This will help you to stand ahead of the pack in ranking your business.

Use Brand Related Terms

You might be offering a specific product that is not provided by other companies. This means that all the keywords related to your unique business have not been exploited. You can use your brands to formulate some outstanding keywords that will push your business to the highest levels in the google search engine. You will be required to mention your brands when developing content for your website. This will be very successful because a large number of people out there might have a clear understanding of your products but they do not know your business. This gives you the opportunity to leverage your brand and increase customer awareness about your product.

Perform Content Gap Analysis

This is a strategy that involves evaluating and understanding the ranking of your competitors. You should use some keyword research tools and find out which keywords are ranking the websites of your competitors in a top ten ranks on the first page of the google search engine while your organization is not ranking. By understanding the gap, you will understand what the competitors have been doing. You will later fill this gap by using the same keywords hence listing your business on the highest page of the google search engine.

Use Competitor Terms

You might be working towards making inroads in a market that is controlled by your direct competitor. The problem is that the competitor might be so established such that it is difficult to topple them and inherit the customer base. Although this is a risky strategy that can result in higher losses if it backfires, it has consistently proven to one of the most effective methods of penetrating in a market controlled by your rivals. Incorporate some of their terms and ensure that your business remains relevant and you will soon rank on the same level.

Researching for the correct keywords for your unique business is a tricky strategy that needs to be implemented with care. Executing the above plans will help your business to rank higher in the search engine and attract massive traffic.


By | 2018-08-20T19:57:16+00:00 August 20th, 2018|Do-It-Yourself Digital Marketing|0 Comments

About the Author:

Patricia Wurst is an on-off digital marketing assistant for Douglas Hollingsworth Consulting - her marketing experience in travel and hospitality mixed with a firm grasp of the role of technology in business operations brings a unique point of view to managing and expanding projects.